![]() ![]() ![]() You can share your Listening Personality result from Spotify or head over to Snapchat to record a reaction with the custom filter. The first of these is Your Listening Personality, a feature that analyses your listening habits and the way you discover and consume music and assigns you one of 16 different Listening Personality types. However, there are also a few new features arriving on Spotify Wrapped this year. You can also expect your usual 2022 in review playlist filled with your most-streamed songs of 2022. This year’s Wrapped includes familiar stats, including your top artists, songs, genres, podcasts and minutes listened. It’s personalised to you and usually includes interactive elements like polls, quizzes and filters. It’s not clear how many premium subscribers may be switching to the free ad-supported tier, but it is clear that Spotify’s ad-supported user base is outpacing its premium subscribers, quite possibly due to consumer cost-cutting due to the economic downturn.Wrapped is Spotify’s annual recap of your listening activity, covering both music and podcasts. However, it represents a ratio of 40% paid-to-free listeners, a ratio that seems to be in free-fall.įor comparison, Spotify’s premium subscribers constituted 46% of its overall user base in Q1 2019, falling to 45% in Q1 2020, 44% in Q1 2021 and 43% in Q1 last year, before dropping to just under 42% for the previous quarter.Ī two-percentage point drop in the premium-to-free listeners ratio from quarter-to-quarter seems significant. This is the first time Spotify has claimed a user base in excess of half-a-billion users, with 210 million premium subscribers and 317 million on the ad-supported plan. Spotify now has 515 million monthly active users (MAUs), representing a 5% increase on the previous quarter and 22% increase on the corresponding period last year. ![]()
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